Loreal Paris Preference 01 Lightest

€16.50

Code 5011408004304

Product Information

Leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour. The translucent gel-powered formula means the product is suitable for all hair types and gives maximum colour performance, leaving hair feeling soft and smooth. There are over 30 shades of hair colour available, including red hair dye, brown hair dye, black hair dye, purple hair dye, and blonde hair dye. Every shade gives you an intense long-lasting and shiny colour, full of beautiful reflects.

The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. This hair dye gives you optimal grey coverage. If you hesitate between two shades, choose the lightest between the two. Discover the unique cool blondes of Preference with light-reflecting dyes, for a luminous and sophisticated colour. Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.

Shades created with the perfect mix of cool dyes with ashy and pearlescent reflects, for a cool and pure blonde.

A nourishing mask enriched with purple dyes that neutralise yellow undertones week after week. Apply the mask to keep your blonde cool for up to 6 weeks.*

*based on 3 applications of Anti-brassiness Purple Hair Mask.

Discover the unique cool blondes of Preference with light-reflecting dyes, for a luminous and sophisticated colour.

Shade 7.1 was inspired by Iceland. This luminous blonde, enriched with ashy reflects as cool as the magnificent icebergs of the Blue Lagoon, is beautiful on every skin tone.

• Preference by L'Oréal Paris is an expert of fade-defying hair colour
• Always check the colour result on pack depending on current hair colour

How to use this product

Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.
Cover your shoulders with a towel and put on the gloves.
Open the colouring bottle and pour it entirely into the developer bottle.
Close with the applicator tip and shake it to obtain a completely even mixture.
Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
Part your hair into small, even sections and apply the colour.
Refer to instructions for development time.
Apply conditioner and then rinse thoroughly.

Ingredients

Ingredients: 1242505 - Colourant Gel: Oleicacid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Thiolactate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234458/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1).

Delivery Info

We are pleased to offer both delivery and collection services from our online shop. Delivery is FREE on orders over €39 to Ireland and the UK, and €6.99 for orders under €39. 

Collection is available free on all orders.

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Returns Policy

We want you to be happy with your products purchased. If your order arrives with an item that is broken or damaged or if you receive an incorrect product, please contact us within 7 working days. We will happily replace the product or issue a full refund.

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